Case Study: Leanpay & A2U

06.20.2024. 2 min. read

1. Introduction

A2U is a Slovenian company specializing in selling sports equipment and cycling accessories. With its presence in Ljubljana and Kranj and its focus on innovative marketing and excellent customer service, A2U ensures the satisfaction of cycling enthusiasts throughout Slovenia.

2. What were the challenges?

A2U faced the following challenges:

Increasing brand recognition: Despite the quality offer, it was necessary to increase recognition.
Attracting new customers: Finding effective ways to attract new customers.
Facilitating purchases of more expensive products: Offering easy financing options.
Integration of marketing activities: Combining different marketing channels for greater effectiveness of campaigns.

3. How did Leanpay help solve this?

Leanpay offered A2U a solution to overcome these challenges with a comprehensive approach that included the following activities:

4. What activities did A2U do?

A2U marketing activities included:

5. Overall results

The results were as follows:

This represents a 13% increase in sales instore and a 41 % increase in sales online compared to the same period last year. The joint marketing activities increased reach and engagement among customers, improved the shopping experience, and increased the use of installment payment options, which led to a successful collaboration between A2U and Leanpay.

6. The power of partnership

We achieved maximum success by joining forces with A2U and maximizing promotion through our own and paid channels. Collaboration on every step of the way is key – we reviewed and approved content together, planned strategy, and coordinated our efforts. Such partnerships demonstrate that with synchronized actions and shared efforts, we can achieve much more than we could alone.

Through mutual trust and resource sharing, we increased reach and impact, benefiting both parties.

Luka Razinger, their Chief operating officer, told us:

Working with Leanpay has been a partnership in the truest sense of the word. By listening to different marketing approaches and forms of communication, with customers and their innovative solutions, they have significantly increased our brand awareness, enabling us to reach a wider audience and effectively attract new customers. In addition, Leanpay's approach to integrating our marketing efforts has streamlined our campaigns, making them more effective and impactful. This integrated support has not only improved our market presence but also strengthened our customer relationships. By offering seamless financing options, Leanpay has made it easier for our customers to buy more expensive products. Which has increased sales and customer satisfaction. We are very pleased with our partnership with Leanpay and look forward to continued success together. Their professionalism, expertise and dedication have made a real difference to A2U.

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